National shoe store, Skechers, will open its newest location in the Plaza District. When asked why they chose the Plaza District, they said, "We love that everyone has feet here. That's our target." They've also changed the store's name to SKETCHers, instead of Skechers, to be in line with the amount of artists in the area. "It was a great marketing move. Artists don't have a lot of money, and their affordable, yet stylish, shoes are a perfect pairing," says former Executive Director, Kristen Vails.
From the Plaza District Association,
Happy April Fool's Day.